Special Note:
Dakota Radio Group has recently received national Associated Press
Awards due in large part to this innovative marketing concept!!
Case Study: Dakota Radio Group - My Daily News
Challenge:
Dakota Radio Group wanted to send a daily morning e-message to all of their
subscribers including paid advertisements, news, sports and weather. A list
serve must be set up to facilitate the subscribers, a site set up to enroll
subscribers and the template created for the daily mailing. The template must
be user friendly so the client can self maintain with the ability
to change advertisers and content at any given time.
Solution:
A portal was created for Dakota Radio Group where they maintain and
monitor their subscribers, as well as to send the morning e-message.
The template was created and their staff trained in how to maintain the
template. Less than one year out of the gate, subscriber numbers have
far exceeded their vision for this news piece.
Visit this site!
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